At The Greener Good, we believe climate change is one of the most pressing issues of our time. The evidence is indisputable. 97% of climate scientists agree that human activities drive climate change. This scientific consensus reflects the reality we are all facing, and businesses play a critical role in addressing these challenges. According to a 2022 study by Pew Research, 72% of Americans believe climate change’s effects are already occurring, and a growing number of people expect businesses to act responsibly to mitigate their environmental impact.
As a company deeply connected to the landscape industry, we’ve come to a sobering realization that the traditional methods and tools we rely on, especially small gas-powered engines, have contributed significantly to the problem. We are a big part of those “human activities driving climate change”! The carbon emissions from these engines play a substantial role in exacerbating climate change. Our journey to this realization is detailed in “Our Epiphany” on our website at www.thegreenergood.com, where we document how we’ve acknowledged our past contributions to environmental degradation and our commitment to leading change in our industry. It is a pivotal moment for us as we fully embrace sustainable practices and strive to operate in a way that beautifies landscapes like we always have and reduces our environmental footprint.
Increasingly, employees, consumers, and stakeholders are calling on corporate America to step up. They want the companies they work for and buy from to actively contribute to sustainability. A survey by the World Economic Forum found that 79% of Americans believe that companies should be actively involved in solving environmental problems and that demand is transforming how companies operate.
Corporate America is already moving in this direction, with 90% of S&P 500 companies now publishing sustainability reports. This signals that sustainability is more than just a trend; it’s a fundamental shift in business operations. Many companies are hiring sustainability officers dedicated to reducing their carbon footprints and aligning their operations with environmental goals.
The Next Generation Is Expecting Action
Younger generations are driving this demand. Millennials and Generation Z are likelier to choose employers and brands that reflect their environmental values. A 2021 Deloitte survey showed that 49% of Gen Zs and 44% of Millennials have chosen the type of work they are prepared to do based on their personal ethics, including their stance on climate change (Deloitte). These demographics will make up most of the workforce and consumer base in the coming years, meaning sustainability is no longer optional; it’s expected.
At The Greener Good, we’re positioned to be part of this movement, offering 100% carbon-neutral landscape maintenance services that help companies meet their sustainability goals. Our services contribute to reducing Scope 3 emissions for our clients, the indirect emissions that occur in a company’s value chain, including services like landscaping. Businesses can choose us to show their commitment to sustainability while improving their bottom line through responsible practices.
A Cleaner and Quieter Alternative
Beyond climate change, noise pollution and air quality are increasingly important issues. According to the Environmental Protection Agency (EPA), small gasoline engines used in lawn care equipment contribute up to 5% of the nation’s air pollution, emitting smog-forming gases and particulate matter. That is a staggering statistic! Consumers and workers alike are tired of dealing with the disruptions caused by traditional equipment. The movement toward quieter, cleaner alternatives is gaining momentum, and The Greener Good is at the forefront of that change.
The Greener Future Starts Today
People care about the environment, and they’re ready for change. Whether it’s reducing emissions and noise or simply taking pride in making a difference, our services are here to make that transition easier. By partnering with The Greener Good, businesses can significantly reduce their environmental footprint while meeting the growing demands of younger generations looking to work for and buy from companies that take climate action seriously.
Imagine the impact of leading the charge on sustainability. Your company will benefit from reduced carbon emissions and quieter operations and gain a powerful story to tell your employees, customers, and stakeholders. By hiring a landscape professional like The Greener Good, you can proudly communicate that you’re at the forefront of this groundbreaking initiative, setting an example for others to follow.
Be the change your stakeholders want to see. Together, we can create a greener, quieter, and cleaner future—starting with your landscape.
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Deloitte. The Deloitte Global 2021 Millennial and Gen Z Survey. Deloitte, 2021, www2.deloitte.com/ch/en/pages/human-capital/articles/millennial-survey.html.
